Microsoft is pleased to be working with iBloks to deliver a comprehensive self-serve platform for rich media advertising. The iBloks InstantAd™ product offers one of the most compelling solutions available today to customers.

Beti Cung, Emerging Business Team Portfolio Manager, Microsoft Corp.

Silverlight is Microsoft's cross-browser, cross-platform plug-in for delivering the next generation of media experiences.

Silverlight enables rich interactive applications for the web.

iBloks offered the total solution of Silverlight and Windows Live Silverlight Streaming.

With the iBloks InstantAd™ advertising platform, Microsoft was able to get video ad content for fifty Startup Accelerator companies into Silverlight and served via Windows Live Silverlight Streaming. This resulted in engaging, branded Silverlight ads for each company.

The Silverlight ads enabled Microsoft to showcase their new platform while creating a stronger experience and community for the Accelerator participants.