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Fox Home Entertainment was looking for a creative solution to extend their reach and gain exposure to the Live Free or Die Hard DVD launch. |
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Delivery needed to fit to the IAB broadband advertising standards. |
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Solution required a secure, scalable and hassle-free solution. |
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The delivered 3D ad pushed the creative and distribution boundaries, while maintaining the refinements of what people expect from Fox. And in doing so, the campaign achieved exceedingly high clickthrough rates and recharged their creative challenge, launching the first ever 3D ad on the web with no download required.
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Quick Facts
20th Century Fox Home Entertainment is the home video distribution arm of the 20th Century Fox film studio. It was established in 1976 as Magnetic Video Corporation, and later as 20th Century Fox Video, CBS/Fox Video and Fox Video..
Creative Solution
iBloks employed its powerful technology to deliver a user-controlled 3D interactive brand experience guided by high impact action clips from Live Free or Die Hard. The exclusive clips added a destination purpose which increased the overall experience, playtime and viral effect. The experience delivered illustrates how all the iBloks platform components work in harmony to deliver an optimal experience with 100% reach across the web.
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Landing Page | Ad Placement | Email | Viral
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